Future Reflection

For AIHR the priority was staying in the Millennium Tower with its panoramic views of Rotterdam. By moving to a higher floor we transformed their space into a vibrant, cinematic experience. Inspired by Tokyo’s scale-up energy, digitalism, and the neon-lit world of Blade Runner, the new office boldly reflects AIHR’s future-facing vision.

Project data

Client

AIHR

Location

Rotterdam

Square

1100 m2

Timeline

October 2024 – July 2025

Watch video here

The floor was reimagined as five distinct ‘neighbourhoods’, each with its own vibe, colour palette, and function. Like districts in a futuristic city. Winding ‘in-between zones’ connect these areas, offering moments of calm or surprise. The routing through these ‘neighbourhoods’ is intuitive yet playful, with peek-throughs that tease without revealing everything.

Reflection is the design’s main character, both literally and metaphorically. Coloured foils and grid patterns on glass echo digital aesthetics, while every detail mirrors AIHR’s identity. Sustainability plays a supporting role: glass panels from the previous tenant were repurposed as whiteboards, walls, and visual anchors. Old cabinets were wrapped and re-cast in new roles, proving that reuse can be both smart and stylish.

Sustainability plays a supporting role: glass panels from the previous tenant were repurposed as whiteboards, walls, and visual anchors.

There’s no traditional reception here, just a welcoming restaurant with a host. Open workspaces are surrounded by zones for focus, collaboration, and serendipitous encounters. The ‘scenic routing’ turns every walk into a mini-tour, ending in a cinematic view over Rotterdam. AIHR’s new office isn’t just a workplace. It’s a film set in progress, where vibrant colours, digital dreams, and scale-up ambition come to life.

Project partners: Ditt Officemakers, Flinders, Nova, Vero, V&G Projects, Helder, Doebe Bouw Company, Fourbees, Square Four, Roodenburg, Nexton, Constructif

Photography by Ditt Officemakers / Joost de Jong, video by Eigen Bodem / Bart Molenaar